Jo Han Mok’s Internet Millionaire Code

Traffic.  It’s the all-important piece of the marketing puzzle that faces all web owners.  Your product may cure cancer but unless there are people reading your information it won’t matter. And not just any traffic.  You want laser targeted, highly motivated customers ready to whip out their wallets and input their credit cards.  You are searching for El Dorado.  You know it’s there.  You’ve read that others have found it.  There is a path and it starts here.

Web statistics, performance metrics or whatever you’d like to call them are important numbers that tell you where your business is heading and where it’s been.  Most people talk about product conversion rates.  However, conversion rates depend upon the quality of the traffic that is visiting your site. 

If you are selling an information product about dog training but people looking for breeds find your site then your conversion rate will be in the toilet, if even on the radar.  On the other hand if your list contains people interested in dog behavior and your product is about dog behavior your conversion rate might be as high as 25-30%.  Again, the conversion rate depends on the quality of the leads.

You have three seconds to capture the attention of your reader.  Three seconds.  That’s it. 

The Internet is a fluid medium that moves quickly.  There is so much information that people don’t need to stay on your page.  They can probably get their answer on another page.  You must have a compelling reason for them to stay.  And you must give that reason in the headline.

Most people write bad headlines.  It’s not that they don’t understand grammar or the product but that they don’t speak to people ‘where they live’.   You must create interest, desire and receptivity to taking action.

Failing fast and success appear diametrically opposed, don’t they?  However, it has been the experience of researchers that the people who succeed the quickest are those that fail the fastest.

This seems opposite to what most people assume to be true.  That’s why there are so few successful people.  When most people hit the wall and fail they stop taking action because the failure hurt too badly.  You can do it differently but you first must know the secrets of failing.

The goal is to fail, fail quickly with as little money lost as possible so that you can move forward and achieve success.

Most people begin their information product career a bit backwards.  They have what they believe to be an incredible idea.  Everyone would want to buy this.  It solves the problems of the world and defines world peace in the appendix. 

However, every committed marketer will tell you that the product creation comes after you have asked your consumers what it is they want.  You would think that marketing your product comes after you have created it.  You’d be wrong.