Jo Han Mok’s Internet Millionaire Code

This is an interesting trick (okay, so it’s not a trick but I’m a magician as well so I’ll call it that okay?).

Some internet marketers may not consider this a “trick” per say. First, let me tell you what WIIFM stands for. This stands for “What’s In It For Me”. And it is simply one thing your current sales page CANNOT afford to be without.

Anybody who buys anything always wants to know how this purchased product will benefit THEM. They don’t care about what it will do necessarily. Rather what it will do for THEM is the key point.

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Word of mouth is a very powerful thing. Thus we come to this dirty little trick. Using a positive reinforcer like a testimonial can make the difference between getting a sale or just getting a “tire-kicker”. After reading what a few other happy customers have to say, others will be more inclined to think more positively about your product.

But, how do you get such testimonials? You ASK for them! A good way to get testimonials is to do a “pre release” of your product and offer a free copy of it for those that will give you a good testimonial in return. That’s how many salesman do it. However, this can also have a negative draw back, especially in certain internet marketing circles.

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Ever been to a place that sells products without an actual price tag on them? I don’t mean a mistake, but something that purposely doesn’t have a price listed somewhere. It always reminds me of “If You Have To Ask How Much It Costs, Then You Can’t Afford It Anyway”. Not so of all products.

The reality is that if your product generates enough positive interest, then your customers will click the order link just to see how much it costs. And if it’s something that offers just the solution they’re looking for, they’ll pay for it.

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Mmm. . .Bet you’re wondering what this one is, huh? Well, CCL in this particular instance stands for Could Care Less. And this tactic is one heck of a doozie!

Take The Rich Jerk for example. This is a classic case of CCL. On his sales page he tells you that he’s better than you are. He’s rich and you aren’t. Basically, he’s a winner and you are a loser. But, for a small fee, he’s willing to share his techniques with you so you can become a winner too.

Aww, how nice of him! Don’t you just feel better already?

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Yes, it’s possible to scare your potential customers into taking action. This is particularly useful if your topic relates to health, money, or love. I mean really, who wants to be sick, poor, and alone? Hmm. . .I don’t see any hands raised. EXACTLY!

Fear can be your greatest salesman. Truly. Think about it. When the 9/11 tragedy rocked the nation, how many jerks do you think made money from it? A LOT. It’s sad, but true. They scared the crap out of people and sold them gas masks in case of a toxic gas epidemic. I think it’s disgusting myself, but like people say, someone has to shovel the shit.

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