How To Get Traffic (Part 2)
Identifying targeted prospects and customers is deceptively easy.
All you need to do is find the people you want to appeal to, and design your website and marketing campaign to appeal to these people.
The problem here is that there is a LOT of people in the world – and they are about as diverse as the grains of sand on a beach.
This is why you need to break them down into clusters that share the same basic characteristics. Here are a few of the more basic clusters you can use to group your target population into easy chunks:
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How To Get Traffic (Part 1)
Imagine yourself in a wide, open ocean with a net in hand.
You know that there are millions of fish swimming underneath your boat, and you are dead-set on catching a lot of them today.
Here’s the catch: how will you catch them if you don’t even know what your fish are doing?
The same goes for web traffic generation.
You won’t be able to ‘catch’ any site visitors if you do not even define them in the first place.
Of course this is not universal.
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