Jo Han Mok’s Internet Millionaire Code

Oscar Wilde’s answer to what type of writing pays the best was, “Ransom notes!” With the advent of the Internet, a good writer or manager of writers can make ransom notes look like pocket change. Whether you supply content or sales copy, there’s a river of money flowing to those who can put together words that work hard and earn a living for the buyer.

The number one reason people go online is to find information. Content providers are at the head of the line for those searching for relevant content that matches their search queries. “Authority” sites rank highly in SERP’s (Search Engine Result Pages) because of the amount and “density” of their relevant content. You can bet that many of the Web site owners did not write that content themselves!

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Killer copy makes sales. That is what you need to remember when writing the text that will appear on your website. There’s more to it than just good grammar and correct spelling - you need to win people over with your words.

Here are some ways that the experts create effective copy for their sites:

- In your rush to launch your website, don’t neglect your sales letter. Launching a new website is an exciting time. But in your excitement, don’t let your sales letter suffer. It’s critical to your success that you take the time to thoroughly research your target market and address their wants in your sales letter. Failing to do so will result in dismal results and a lot of frustration!

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Have you ever visited a site that just screamed, “buy this product”? We’ve all seen them, and asked ourselves how the site owner put together such excellent copy. It’s really no mystery once you’ve learned the proper copywriting techniques. Here’s how:

- Make your copy believable. The first rule of successful copywriting is to make your copy believable. Avoid exaggeration, and be aware that people are not going to immediately trust you enough to accept whatever you tell them! By being honest, you are making a great effort to gain the trust of your visitors and your bottom line is likely to show the result.

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Everything about the copy that you place on your site is crucial to how many sales you generate. Take the time to make your sales letter as good as it can be with these amazing copywriting tips.

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If you own an online business you know that your copy is the first – and often only – thing a customer sees when they visit your site. Its job is to act as a salesperson and convince prospects to take action.

- Don’t be afraid to admit your shortcomings. Be willing to admit your shortcomings – it shows integrity, openness, and honesty. No product is perfect and your prospects know it. Prospectsexpect you to rave about your product and describe it in the most glowing of terms. That’s fine for the most part. But admit a flaw or weakness and you’ve added credibility to your message. Prospects are much more likely to buy into your beliefs when you level with them and admit your product isn’t the perfect answer for everyone.

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