Create a One Time Offer That Converts
So they have found your squeeze page and they have opted in to your list. The very next page that they see after they have done this is an important one and it is a great time to sell to them. Great – but what do you sell to them and how do you create a one time offer that actually converts people into buyers?
- Make sure your offer is relevant
The Power of Testimonials
Convincing people that your product or service is actually any good can be difficult, especially online where people may have been burned in the past. Most people won’t buy from you without some sort of pre-existing relationship, and anything that boosts your credibility can clearly only be a good thing. Before people invest in your product or opt-in to your list they want to be sure that they aren’t wasting their time or money. This is why testimonials are so powerful – they have far more credibility than anything you write yourself simply because they are someone else’s opinion.
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Thank You, And A Quick Survey…
It is with an attitude of gratitude that I type this.
My recent car accident has sparked an outpouring of encouragement and kind words from my subscribers.
For this…I thank YOU.
I am feeling much better now, and very much convinced that the reason why I am still alive is because my ‘work’ on this planet is not yet complete.
After much contemplation and serious deliberation, I have concluded that if I were to narrow it down to the ‘one’ thing which I have done to significantly and remarkably improve the quality of the lives of my fellow human beings, it would be helping people to thoroughly ‘master’ the amazing moneymaking skill of turning words into cash.
Lessons From Claude Hopkins (Part 2)
My next lesson in advertising was learned at the age of twenty.
I was writing ads for numerous retail dealers. Aluminum ware was just coming into vogue. I specialized on it because I felt that every home should have it, and few homes were supplied.
I found that ads inviting women to an aluminum display brought few responses and the cost was high.
But when I offered a souvenir on a certain day I got quick action, and the saving in cost per visitor paid for the souvenir some twenty times over.
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