Jo Han Mok’s Internet Millionaire Code

In ecology, a niche refers to the place or position occupied by an organism or a population within an ecological community called the ecosystem. It is the term which defines the role the organism or the population plays in the general scheme of things. The niche an organism or a population holds is the one responsible for dictating the ability of the species to survive. It is the one which spells whether an organism or a population will perish or thrive.

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If you don’t really have the chops to be a skilled Internet marketer, you can still make a great business out of providing support and services to marketers. Many of them are clueless when it comes to making eBook covers, automating the sales process, writing content for Web sites and article directories and so on. Just because you couldn’t sell cool water to thirsty desert travelers doesn’t mean you can’t present your product or services to marketers in a way that induces them to buy. The trick is to use your biggest strength as your selling point.

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Practically all the money spent online is spent by regular people. Internet Marketers, as customers, are a tiny fraction of all the buyers that are out there. If you’re looking for wide-open spaces and little competition, go to the “Average Joe” as your target audience. Selling IM products and services can be competitive, cutthroat and flighty. Nailing down a niche in this area (and keeping it) is very hard.

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To most people, the idea of having millions of people look at their Web site would be a good idea. That’s because they don’t have to pay for the bandwidth it would take to support millions of page views. If you’re unfamiliar with how the Internet works, companies that “host” Web pages charge a premium for how much and how often your Web page is used by people. That means a ton of freebie seekers will cost you lots of money and never spend anything to support your hosting costs. That’s a bad thing!

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One of the toughest areas to understand, for the new Internet Marketer, is finding a niche and profiting from it. There are the challenges of competition, saturation, “freebie seekers” vs. buyers, seasonal trends, customer profiles, prices to charge, etc. Even the matter of what day of the week to make an offer is different from market to market.

Market research begins with finding a ready pool of buyers. It’s relatively easy to attract people to a source of information, if it’s free. Driving hungry buyers, with wads of cash to spend right now, to an offer they “don’t refuse” is a skill that takes knowledge and practice. It all starts with locating active buyers. Never make the mistake of trying to sell something that people don’t want. Go to where people are already spending money and help them spend some more.

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