Create a One Time Offer That Converts
So they have found your squeeze page and they have opted in to your list. The very next page that they see after they have done this is an important one and it is a great time to sell to them. Great – but what do you sell to them and how do you create a one time offer that actually converts people into buyers?
- Make sure your offer is relevant
The Power of Testimonials
Convincing people that your product or service is actually any good can be difficult, especially online where people may have been burned in the past. Most people won’t buy from you without some sort of pre-existing relationship, and anything that boosts your credibility can clearly only be a good thing. Before people invest in your product or opt-in to your list they want to be sure that they aren’t wasting their time or money. This is why testimonials are so powerful – they have far more credibility than anything you write yourself simply because they are someone else’s opinion.
How To Produce a Good Squeeze Page
Many would argue that the ability to produce a good squeeze page is a bit of an art form. This is true – but as long as you keep some basic principles in mind it shouldn’t be too difficult for even a newbie to create a squeeze page that converts at a decent rate.
First of all, what IS a squeeze page?
Quite simply it’s a single webpage where people enter their name and email address in order to join your list. This is usually in return for some sort of freebie – whether it’s a report, ebook package, or a set of videos. The sole purpose of a squeeze page is to get people to opt-in to your list. That’s it. It shouldn’t have any other function that might ‘distract’ the reader.
Sizzle Your Landing Page With These 4 Hot Tips!
Landing page, name squeeze page or lead capture page, in whatever name you call it, is probably one of the most critical part of your business as this is usually the beginning of your sales funnel. It is this page that allows you to build your mailing list by collecting information about your prospects. The beauty of this landing page is that you only do the work of setting up properly ONCE, and then there after you just need to drive endless traffic to this page – hence enabling you to laser focus your efforts.
5 Ways To Keep Visitors Coming Back To You
A lot of successful websites depend on returning visitors to account for a major part of their traffic. Returning visitors are easier to convert into paying customers because the more often they return to a site, the more trust they have in that site. The credibility issue just melts away. Hence, keep your visitors coming back to your site with the following methods:
1) Start a forum, chatroom or shoutbox
When you start a forum, chatroom or shoutbox, you are providing your visitors a place to voice their opinions and interact with their peers — all of them are visitors of your site. As conversations build up, a sense of community will also follow and your visitors will come back to your site almost religiously every day.
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