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Create a One Time Offer That Converts

Written by Jo Han Mok on June 23, 2010 - 0 Comments
Copywriting, Website Conversion Strategies

So they have found your squeeze page and they have opted in to your list. The very next page that they see after they have done this is an important one and it is a great time to sell to them. Great – but what do you sell to them and how do you create a one time offer that actually converts people into buyers?  Click here to continue... (449 words, estimated 1:48 mins reading time)

  • Make sure your offer is relevant
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The Power of Testimonials

Written by Jo Han Mok on June 21, 2010 - 0 Comments
Copywriting, Website Conversion Strategies

Convincing people that your product or service is actually any good can be difficult, especially online where people may have been burned in the past. Most people won’t buy from you without some sort of pre-existing relationship, and anything that boosts your credibility can clearly only be a good thing. Before people invest in your product or opt-in to your list they want to be sure that they aren’t wasting their time or money.  This is why testimonials are so powerful – they have far more credibility than anything you write yourself simply because they are someone else’s opinion.  Click here to continue... (358 words, estimated 1:26 mins reading time)

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How To Produce a Good Squeeze Page

Written by Jo Han Mok on June 11, 2010 - 0 Comments
Home Business Basics, Website Conversion Strategies

Many would argue that the ability to produce a good squeeze page is a bit of an art form. This is true – but as long as you keep some basic principles in mind it shouldn’t be too difficult for even a newbie to create a squeeze page that converts at a decent rate.

First of all, what IS a squeeze page?

Quite simply it’s a single webpage where people enter their name and email address in order to join your list. This is usually in return for some sort of freebie – whether it’s a report, ebook package, or a set of videos. The sole purpose of a squeeze page is to get people to opt-in to your list. That’s it. It shouldn’t have any other function that might ‘distract’ the reader.  Click here to continue... (453 words, estimated 1:49 mins reading time)

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Sizzle Your Landing Page With These 4 Hot Tips!

Written by writer1 on January 7, 2010 - 0 Comments
Internet Marketing Strategies, Website Conversion Strategies

Landing page, name squeeze page or lead capture page, in whatever name you call it, is probably one of the most critical part of your business as this is usually the beginning of your sales funnel. It is this page that allows you to build your mailing list by collecting information about your prospects. The beauty of this landing page is that you only do the work of setting up properly ONCE, and then there after you just need to drive endless traffic to this page – hence enabling you to laser focus your efforts.  Click here to continue... (494 words, estimated 1:59 mins reading time)

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5 Ways To Keep Visitors Coming Back To You

Written by Jo Han Mok on October 19, 2007 - 1 Comment
Traffic Generation, Website Conversion Strategies

A lot of successful websites depend on returning visitors to account for a major part of their traffic. Returning visitors are easier to convert into paying customers because the more often they return to a site, the more trust they have in that site. The credibility issue just melts away. Hence, keep your visitors coming back to your site with the following methods:

1) Start a forum, chatroom or shoutbox

When you start a forum, chatroom or shoutbox, you are providing your visitors a place to voice their opinions and interact with their peers — all of them are visitors of your site. As conversations build up, a sense of community will also follow and your visitors will come back to your site almost religiously every day.  Click here to continue... (439 words, estimated 1:45 mins reading time)

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