The Father Of Marketing- Alex Mandossian

There are differnet kinds of marketing strategies used by different gurus. Some of them are really unique. One good example is that of The Rich Jerk. He has a marketing strategy of telling people off to make profit. One thing that I believe, it is the personality and uniqueness of the guru that makes him succeed on the fast track because he does ‘marketing with style’.

Another Internet marketing guru I feel that has another unique way of marketing is Alex Mandossian. Alex has been in the marketing scene for quite some time. He now owns the largest marketing library ever assembled, with books up to 1800.

He has helped a lot of offline marketers who advertise their products in TV infomercials and magazines. With the experience in his successful marketing strategies in the offline world, he brought it forth online. Not many offline marketers actually succeed in this marketing transition.

One internet marketing strategy Alex uses is postcard marketing. ‘Market With Postcards’ is a course offered by Alex on how to use postcard marketing to accumulate profit. Postcard marketing works by creating and sending out responsive postcards that includes postcard designs and a powerful sales copy. Alex teaches his students how these postcards can be very beneficial for lead generation and increasing your Return on Investment or ROI. ‘Market with Postcards’ is one of the clever internet strategies lying around on the Internet. Although the course doesn’t come cheap, it is certainly value for money.

Alex has done a couple of of joint ventures with other Internet marketing gurus to create bestselling Internet marketing products.

Among them are:

- Audio Generator

Audio generator is a social software that allows you to record marketing messages and customer testimonials. Alex has co-created this product along with Rick Raddatz and Armand Morin.

- 21 Mind Motivators

This course is to help improve sales in websites by using psychological tactics of persuasion. Alex being a bit of copywriter, combined forces with Yanik Silver and Armand Morin to create this product.

Alex is a sought after marketer in both the online and offline worlds. It pays off to have valuable skills and make use of it in more ways than one. To build your business on the Internet, I feel it is best to consider what Alex can offer for your business.