It can be easy to get caught up in information overload when trying to make money and have a successful business online. There seems to be 10 different ways to do each task and no real way of knowing which is best for you. So having an online marketing system planned from the beginning will help you to stay focused on what you need to do.

Website – The first thing you will need is a website. Whether you just want to publish information, sell a product or sell hundreds of products, you need a way of letting other people know about what you are providing. So a website or blog is a great way of doing this.

Squeeze Page – The next thing that smart marketers use is a squeeze page that enables them to build a list of subscribers. The importance of having a list is well known but it is surprising just how many people either don’t do it or just don’t do it effectively. Yet they know that a list can boost profits of any business enormously. You will need to have some sort of free gift to give away to entice people to sign up. This can be a small report or even an ecourse. Just make sure it is useful and packed with high quality information.

Autoresponder – Naturally you will need some form of list mailing software. A service like Aweber.com will cost you around $20 per month but the power of their software is second to none. You can manage unlimited lists and mail out to them whenever you choose.

Targeted Traffic – There is no point building a list of subscribers who aren’t interested in your product or service. So you need to focus on getting targeted traffic to your website or squeeze page. You can do this through PPC marketing for instant traffic or you can use article marketing for free traffic but it will take longer to come. The choice depends on your budget.

An online marketing system is all about planning your strategy and following up with action to make it happen. Just break it up into different steps and complete each one in order. That way you won’t get caught up in information overload and lose focus on what you wanted to achieve in the first place.