If you own a website or online business, then you probably already know the importance of online marketing campaigns. Without marketing there is little chance of success in any business because you have to have customers and this is no different on the internet.

The first thing to consider is a form of lead capture. It is one thing driving traffic to your website but if you aren’t capturing their information then you are wasting a lot of time and money. But by having some form of lead capture in place, you can have them give you their name and email address and can then send them emails promoting your services and products.

The easiest form of lead capture is to give away a free report or free email course. This can all be created very easily and you only have to do it once. Everything after that can be automated by using email software like aweber.com. You can schedule virtually unlimited emails to be sent to your list and they will automatically be delivered for you.

Once you understand just how important lead capture is with online marketing campaigns, the next thing to focus on are your landing or squeeze pages. These pages will be used to sell your free report to your visitors. When we say “sell” we mean to tell them all the benefits they will receive once they join your list. You are still giving it away for free but still need to convince your visitors that they really need your free information to succeed or solve the issues they have.

Once you have your lead capture and landing pages in place, you now just need to focus on driving traffic to them. You can pay for this or use free methods such as article marketing. By testing these methods you should be able to see what is working and can then focus on improving that area. Testing is a huge key to getting online marketing campaigns right and makes each campaign more effective and beneficial.