The Top 5 Tips To Consider When You’re Creating a Webinar
First thing’s first. What is a webinar? A webinar is a seminar that is conducted over the Internet. A webinar is designed for communication and interaction with the presenter and the audience to put across a whole lot of information for the audience’s benefit.
Webinars were increasingly popular in the years 2004 and 2005. However, webinars are slowly on the losing end against podcasts. Podcasts are downloadable audio files which allows the reader to listen in to what the presenter has to say. A webinar however, is live with graphics and audio by the presenter. It can also be downloaded if the presenter provides you with a link to let you download the webinar session after a few days the session is over.
Now even if webinars are not so popular now, why do I still encourage it for your website business? You see, having a webinar for your visitors and subscribers allows them to bond with your site. It is an indirect assumtion that your subscribers are learning with their mentor, which is you. This is a way of encouraging trust from your subscribers.
When you’re creating a webinar, the key things you have to consider are:
1. Obtain a Webinar Software
There are webinar softwares on the Internet or webinar hosting services that costs at least $50 per month. What I suggest you do is to create a series of one webinar every week to save cost and be sure that after each webinar, you are able to have the file of each session you’ve done so that you can give them to your subscribers if they have missed that session.
2. Good Preparation
What I mean by good preparation is for you to organize how the webinar session is going to be like and what are the things you need, like good audio, presentation slides, how to go about with your presentation, emails to your subscribers etc.
3. Try not to use the term ‘Webinar’
When people hear the term webinar, most of them have strong feelings about it, because they feel that online seminars are only out to get their money when the presenter provides them with sales pitches. Thus, when you’re describing a webinar session in your email, for example, you can call it a ‘meeting’ to make it more like a group and member’s only event. In this way, people will feel that they’re ‘part of your group’.
4. NO Sales Pitches
By telling your subscribers that you do not have any sales pitches in the upcoming ‘meeting’ in your email, people are more willing to come and learn from you. When the subject of money comes to mind, people can get put-off especially if they only want to hear pure information. Thus be sure to have no sales pitches AT ALL in your webinar.
5. Generate Sales
But knowing that sales pitches can’t be done, how are you going to generate sales? The key thing here is when you have compiled all your webinar sessions for your subscribers to download, what you can do is to give a discount to your product as a free gift to your subscribers. Your product can be any digital product or better yet, a webinar that you can organize featuring a guest who has great information to impart to your subscribers.
These top 5 tips on how to create your own Webinar is referenced by articles on MarketingSherpa.com. These tips have been tested and proven to bring about more subscribers and sales generation. Webinars may not be popular now, so if you follow these tips as stated above and your webinar sessions work out, people won’t even think that it is a webinar after all.
