Unspoken Million Dollar Marketing Secrets (Part II)
Ok, since I’ve gotten a positive go ahead from the crowd, here’s Part II of my Unspoken Million Dollar Marketing Secrets.
Unspoken Secret #10: If you cannot be famous, be infamous!
Unspoken Secret #11: Tell ‘em WHAT to do, but sell them HOW TO do it.
Unspoken Secret #12: As an Enterepreneur, I’m a team player, as long as you’re playing on my team, the way I want you to!
Unspoken Secret #13: Once you get a taste of the ‘easy cash’ you’ll NEVER go back!
Unspoken Secret #14: As Gordon Gecko from the move “Wall Street” said…”Greed is GOOD!”
Unspoken Secret #15: Money is like toilet paper. It’s always better to have more of it and not need it, than to need it and not have it.
Unspoken Secret #16: My favorite game is to see how many times I can get paid for something I did ONE TIME. There are a multitude of ways to play this game, and the more you play it, the better you get.
Unspoken Secret #17: My favorite ‘positioning’ strategy is to telegraph the fact that they need me hell of a lot more than I need them.
Unspoken Secret #18: Go ahead and ‘hurt’ your prospect. Peel back the scab, sprinkle lots of salt and rub the damn thing. Then sell them the medicine that makes the pain go away.
Unspoken Secret #19: My ultimate niche marketing secret is, “It takes one to know one”.
Unspoken Secret #20: “If it doesn’t make us money or save us money, don’t freaking buy it!” - courtesy of my bloody wife.
Unspoken Secret #21: If you sincerely want to be rich, you must figure out how to make money without having to ’sweat it out’ directly.
Here are some ways:
- Get paid on products and results from services - NEVER from number of hours worked.
- Work through other people.
- SCALE whatever is working.
- Seek to establish yourself in a ‘toll-booth’ position.
- Get ‘partners’ to make you the money, and all you have to do is split the cash.
Unspoken Secret #22: Write your ass off, even to the point where you’re redundant and just saying the same thing over and over again.
Continue to do so until you’re sick and tired.
Chip away at everything you’ve worked so hard to write until only the solid stuff remains, then re-write and ‘polish’ it until it sizzles and shines.
My two guiding principles during the re-writing process are:
“Can I say whatever I’m trying to say with fewer words and in a more direct fashion?”
“Can I make whatever I’m saying more exciting?” (I usually hack away at the verbs. For example. “reduce your taxes” becomes “SLASH your taxes!”
Ok that’s it for now. Did I go too far this time round? What was your greatest ‘takeaway’ from this round of ‘unspoken secrets?’
Do leave your comments below…
To be continued…
Rhodes Kingsfield said:
Man, these secret pointers are addictively hypnotic..
I’m gonna sequence as daily pop up reminder for my Outlook, it’ll last 21 days at least..
hey Jo Han, make it into a screen saver will ya’…
Rhodes K.
Carson Danfield said:
Hi Jo Han,
As usual, more excellent bits of wisdom we can all use.
By all means - Keep ‘em coming!
Carson
sensex said:
Jo Han,
Those are some real good lines….
I loved Unspoken Secret #15…. kewl.
Give my love to jo hanson…. Post his pic.
Looking for the part III of this now.
Pankaj
Gary McKay said:
Dear sir
Your idea might be good but //I am 76 years old mostly living off mt social security with no real cash.
How could you help me??
Russell said:
Jo Han,
Great stuff, but I’m curious why you violated “Tell ‘em WHAT to do, but sell them HOW TO do it.” You told us HOW to edit our writing! Is there another principle at work here? Or is that just what came out of your finger tips as you were typing wiht the flow?
Thanks again for the great info and the guiding rules! Rockin’ as always. Stay great, man,
Russell
Nick said:
Soulless.
Money, money, money.
Greed.
If they don’t pay me, they are useless.
That is what I read in your post. Maybe it looks kOOl, but this is the way humans are hurting themselves thsese days: Money above all!
Joe Lavery said:
Jo-
I agree with everything.
My favorites are these:
Unspoken Secret #15: money is like toilet paper. It’s always better to have more of it and not need it, than to need it and not have it.
Unspoken Secret #16: My favorite game is to see how many times I can get paid for something I did ONE TIME. There are a multitude of ways to play this game, and the more you play it, the better you get.
#16 is fun to play I agree.
To everyone reading this: Jo Han is a marketing rock star so listen to everything he says without thinking twice - he’s one of the few guys who I truly trust.
Buy his stuff - you can’t go wrong!!!
Joe
dennis borsina said:
Great words to live by. We should all thing about words every day
as we go about are internet biz.And I also think Rhodes Kingsfield
had a great idea
Thanks for a another post
Ira said:
Hi Again Jo Han:
Ouch, Ya got me skippy, on #22. Damn, and you threw it right in my face.
I am very guilty of Not writing enough to the point of making up excuses to not write.
Guess I need to change my attitude.
Were you angry at the Missis? Bet she doesn’t know you called her your “bloody” wife. He he.
Once again, Thank you Jo Han.
Scott Groves said:
Hey Jo Han,
You’ve hit the nail right on the head with these.
Love the quick easy read too!
Here’s to an abundance of toilet paper (#15).
Keep ‘em coming.
Grover
Wild-1 said:
Unspoken Secret #12: As an Enterepreneur, I’m a team player, as long as you’re playing on my team, the way I want you to!
Jo Han,
I don’t mind playing on your team, playing on your terms BUT I still have the last word, ha! ha!
Thanks for the tips and humour.
Arthur said:
Hi Jo Han,
Thanks for your directness and being to the point which
is good.
Keep on sharing with us.
It is good not to be hit with so many “sales” approaches.
Take care
Arthur(Bermuda)
Niche Blog Cash said:
Hey Jo Han
Plain evil and wicked. But I love it. Made your points through and clear
Affiliate Marketing & Programs Training said:
Another great post! Unspoken Secret #18 & #20 is very powerful, I think if people have this kind of mindset, they’ll be very rich
Thanks Jo han…
Kusuma
charlie pilgrim said:
Nice Blog snappy and to the point!
though the tracked links did not work on my computer.
Arnold Hugo Stolting said:
Unspoken Secret #11: Tell ‘em WHAT to do, but sell them HOW TO do it.
That one is going on my bulletin board for this year!
Thanks Jo Han.
Arnold.
Peter said:
Patience is not my strong point but I’m trying.
steveniam said:
But your secrets you have given are all about WHAT — where is the HOW?
Edette said:
Edette:
The real nuggets are 9, 11, 13, 15, 21, and maybe 22.
The esteemed AUTHOR (it is obvious) had a good breakfast.
It’s true, “Writing must be a duplicate activity to
panning for gold” slowly, gently, round and round, then
S T O P !! Pick up the nuggets, and SMILE, SMILE, SMILE.
Good job Jo Han.
George said:
Jo Han,
I like #11 and #18. They show you have uncommon marketing chops. Give me a niche website based on your unspoken secrets, then we make money together. Good idea right?
TonyEdward said:
Simply awesome!
Scott said:
Great read,keep it up,I have to take to heart # 20
I hear it all the time :))
Keep it up.