Landing page, name squeeze page or lead capture page, in whatever name you call it, is probably one of the most critical part of your business as this is usually the beginning of your sales funnel. It is this page that allows you to build your mailing list by collecting information about your prospects. The beauty of this landing page is that you only do the work of setting up properly ONCE, and then there after you just need to drive endless traffic to this page – hence enabling you to laser focus your efforts.

Sounds good? Excellent! Now all you have to do is to create that sizzling landing page that can transform a large percentage if not all, your visitors into subscribers.

How? Here are 4 tips that can potentially boost your conversion rate and ultimately your profits at the end of the day :

HOT Tip 1: Offer a ‘bribe’ or freebie in exchange for your visitor’s email address. This method of building your mailing list has been proven to work without fail. Example of such a freebie is a special report or a sample of your paid product to your visitor in exchange for their details such as name and email address.

HOT Tip 2: When you write your landing page, write it as if you are writing a sales letter. Although the landing page is not the actual sales page and not selling the actual product, it must be able to effectively sell the freebie or bribe or the benefits that the visitor will gain when they give their details to you. Thus the landing page must be written professionally.

HOT Tip 3: Try to keep the landing page as simple as possible. Do not put many distracting objects such as unnecessary images or links. Focus on one purpose on your landing page – to entice the visitor to give you their contact information. Other than your opt-in form and perhaps important disclaimers and terms, there shouldn’t be any other links on your landing page.

HOT Tip 4: Rub in the benefits of the freebie you are offering more than a mere subscription to your newsletter. You should focus most of the attention of the letter on encouraging your prospective visitor to download your free offer. Later, you gently remind your prospect that he or she has nothing to pay but just merely subscribe to your newsletter in exchange for the freebie.

BONUS WHITE HOT TIP : As a final reminder and conclusion, in order to build trust, you should, if possible, on the landing page, include your hand-written signature or a photo of yourself explaining where you are coming from and how you can help your visitor through your free report on offer. PS. Photo of you and your dog or kid has been proven to be pretty effective in raising opt in rate! Give it a try… you’ll never know unless you take action to test!