Sneaky Yet Ethical Selling Tactic: Don’t Tell Them The Price!
Ever been to a place that sells products without an actual price tag on them? I don’t mean a mistake, but something that purposely doesn’t have a price listed somewhere. It always reminds me of “If You Have To Ask How Much It Costs, Then You Can’t Afford It Anyway”. Not so of all products.
The reality is that if your product generates enough positive interest, then your customers will click the order link just to see how much it costs. And if it’s something that offers just the solution they’re looking for, they’ll pay for it.
This tactic can have either a positive or negative effect, depending on how much your product is going for. If it’s something that is less than your customer thinks it’s worth, they’ll fork over the dough. If not, well, they’ll have to think it over first. Maybe they’ll buy. Maybe they won’t. But at least they’re giving it thought.
Not to worry though. Sometimes it takes more than seven times for a person to actually purchase a product they really want. Leaving the price of your product a mystery can generate enough curiosity to lead to an otherwise fruitless sale.
I recommend use of this dirty trick only if your particular product has a high selling success rate.
Aine Callan said:
Jo Han
I agree with you and admit to finding it very frustrating trying to find the price for the ebook etc. It wastes time going up and down the sales page to find it so now I just hit the order button when I want to know.
I also feel that by doing this, the seller is using tactics which are basically undesirable, so I lose confidence in him or her.
Jo Han Mok said:
Hi Aine,
I agree that if the product is crappy that the person is using this tactic dishonestly.
However, if the product is good and I don’t think this tactic should be used it the product is not up to par…and you as the buyer have been given every conceivable reason to buy it…
THEN and only then no price should be given (sometimes) in order to get the prospect to the next page and into a buying decision.
If the price is not for you (’them’) then you will leave however if you’ve gotten past the objections, and the price is reasonable for the problem the product solves, then you’ll buy.
The ‘little guy’ CAN succeed!
Jo Han Mok
Midas Touch Marketing